TL;DR #1: With CityTr.ee's Shop Local campaign, you recommend the products and services of local Encinitas businesses to the residents of Encinitas, helping the residents discover an abundance of locally-available products and services, driving sales towards local businesses (buycott), driving sales away from big retailers and national franchises (boycott). Your efforts help reduce local bankruptcies as you help local Encinitas businesses prosper.

TL;DR #2: Your efforts do not go unrewarded as these local Encinitas businesses recommend YOUR business to THEIR customers driving Encinitas Shoppers towards YOUR business, helping you prosper.